It’s nearly a year since the Covid-chaos began.
And since then I’ve taught hundreds of yoga classes online.
And I’m celebrating and thanking all the people that showed up for classes (here’s some folks connecting up for last night’s session)! I love you!!!
Online yoga was a totally new thing for me in March 2020.
It’s been a massive shift changing from weekly classes in church halls and my home studio… to a running a service online (and when permitted in person).
We now have with 9 classes a week, with 4 teachers, monthly workshops, plus the new and interactice Virtual Yoga Vault (80 prerecorded yoga vids and more being added all the time…)
Previously, most people paid a “drop in” to come to classes; now most people are paying us a monthly subscription to get “All the Yogas”.
This weekend I’m teaching a yoga workshop online on Sunday 11am-1pm. The theme is: Self-Love, an Inside Job. Expect delicious backbends and a luxurious relaxation. This is included for “All the Yogas” subscribers. (Other folks are welcome to register too.)
Now I’ve been looking at the numbers this week for the past year… and I’m basically undercharging massively for what we’re delivering.
Looking at similar services… I should be charging £45-£90 a month.
Plus it works out that right now I’m earning less than £6 an hour for the three days a week I’m teaching, administering, marketing, and editing content.
So I’m going to put up prices from the 1st March.
Drop in rates will be standardised across in-person and online classes at £8 – £10 depending on the length of the class (with a 50% discount rate available).
And the prices on monthly subscriptions will go up for new joiners.
I’ll keep the rates the same for existing people for the next year til Feb 2022 (unless you want to switch onto a new rate to support us because you think we’re worth it).
So if you’re already on a subscription, your current price will STAY THE SAME unless you ask me to change it.
But the new monthly rates for new “All the Yogas” people from 1st March will be:
£49 orange (I’m feeling generous rate)
£29 green (I want to pay the regular rate)
£9 pink (I’m not working/I’m financially stressed out by Covid rate)
All these rates get the SAME ACCESS and SAME BENEFITS: unlimited access to virtual classes, unlimited access to in-person classes (within reason), plus access to ad hoc virtual workshops and the Virtual Yoga Vault – plus discounts on the other stuff I do.